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The Outreach Marketer | August 27, 2015

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Working with Bloggers to Create Socially Shareable Content

August 10, 2015 |

Creating content is a key element to any social media marketing strategy. However, many brands are finding it challenging to break through the “content clutter”. Every minute nearly 3,400 images are pinned on Pinterest, 72 hours of new video are … Read More

3 Tips to Keep You In Line with New FTC Endorsement Rules

August 7, 2015 | 1

This just in: If you rely on endorsements in your marketing, you might be up for a few unexpected run-ins with the Federal Trade Commission (FTC).

New guidelines published on the FTC’s Q&A on Endorsement Guides clarify the right ways … Read More

5 Brands Who are Owning Their Influential Marketing Relationships Like Champs

July 29, 2015 |

At GroupHigh, we advocate for the network approach to influencer marketing and encourage the nurturing of marketing relationships.

Check out these “spark notes” case studies on brands who are rocking this strategy.

And to learn how you can implement this … Read More

5 Tips for Better Blogger Response

July 27, 2015 |

Today’s guest post comes from an expert in marketing relationships!

Andy Donaldson is a fashion and retail digital marketing specialist and the director of Hit Search, an agency specialising in SEO, PPC, CRO, social media and content marketing.

If you’re a marketer, you’ll … Read More