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The Outreach Marketer | February 28, 2015

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3 things you should never say to bloggers

February 2, 2015 | 8

Lisa Arledge Powell is President of MediaSource, named 2013 and 2014’s Best Health Care PR and Marketing Agency by Ragan Communications.

Our business is about relationships. In order to foster the strongest relationships possible, you want to be sure to … Read More

Worksheet: Identify the PERFECT Influencers

January 28, 2015 |


Everyone knows the backbone of a good outreach marketing strategy is working with the right influencers.

Our latest resource aims to help not only marketers but all client facing staff narrow down the right information about consumers to reach … Read More

How to Work With A Blogger Who Owes You a Post

January 26, 2015 | 4

I’ve seen the following scenario play out over and over again. Marketers make contact with a blogger who is seemingly enthusiastic about posting and working together. They send the blogger a free item but the blogger never posts.

Where do … Read More

Instagram Outreach Tip: How Brands Can Use Instagram Direct

January 21, 2015 |

It seems like everyday I read about a new brand creating an influencer network. Whether they’re taking an opt-in approach or inviting advocates to participate based on their own identification and vetting process this trend is everywhere.

This rising marketing … Read More