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The Outreach Marketer | October 7, 2015

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How Are Marketers Vetting Influence?

September 3, 2015 | | 2 Comments

There are a TON of posts and guides out there telling marketers how to choose influencers to advocate for their brand. From long winded guides to download, to intricate case studies to series of blog posts and videos—the digital content … Read More

Blogger Outreach, Your Brand, & SEO: A Winning Combination

September 1, 2015 |

Have you ever fallen in love? In love with a brand, that is.

It may seem silly, but think about it: is there a particular brand that makes you feel giddy with excitement over the next product launch? A brand … Read More

Why Bloggers Prefer to Work with Brands Over Agencies

August 27, 2015 |

GroupHigh recently surveyed 4,000 bloggers to learn about their preferences when working in a marketing partnership. The survey showed a large gap between who is pitching bloggers and who bloggers prefer to work with.


Let’s dig in. According to … Read More

10 Facts About Influencer Marketing That Every Marketer Needs to Know

August 25, 2015 |

I took 10 recent research reports pertaining to influencer marketing and my favorite fact from each one and put them in this presentation for you! Your welcome!


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How This Brand Builds Community With Authenticity and Pants

August 21, 2015 |

One of our partners here at GroupHigh is the much loved clothing brand, prAna. Though one fashion and the other software, our brands both have values of nurturing authentic communities and fostering cool stories.

Naturally, we had to participate … Read More

How to Grow Your Network of Influencers with a TweetUp

August 19, 2015 |

By: Katie Malone

Wouldn’t it be great if every time you published a new content piece or launched a campaign, you already had an established network of influencers ready to share it? Success in promoting your content would be a … Read More

Our 5 Favorite Influencer Marketing Ebooks

August 17, 2015 |

I love a good ebook. Especially when I need to be inspired or reminded of why influencer marketing is so powerful.

So I put together this list of my 5 recent favorite ebooks that aid in influencer marketing strategies.

Whether … Read More

Working with Bloggers to Create Socially Shareable Content

August 10, 2015 |

Creating content is a key element to any social media marketing strategy. However, many brands are finding it challenging to break through the “content clutter”. Every minute nearly 3,400 images are pinned on Pinterest, 72 hours of new video are … Read More

3 Tips to Keep You In Line with New FTC Endorsement Rules

August 7, 2015 | | One Comment

This just in: If you rely on endorsements in your marketing, you might be up for a few unexpected run-ins with the Federal Trade Commission (FTC).

New guidelines published on the FTC’s Q&A on Endorsement Guides clarify the right ways … Read More

5 Brands Who are Owning Their Influential Marketing Relationships Like Champs

July 29, 2015 |

At GroupHigh, we advocate for the network approach to influencer marketing and encourage the nurturing of marketing relationships.

Check out these “spark notes” case studies on brands who are rocking this strategy.

And to learn how you can implement this … Read More