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The Outreach Marketer | March 28, 2015

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Creative Ways to Maintain Contact with Your Network of Influencers

February 18, 2015 |

One of the commonalities I’ve seen lately in marketing strategy is that brands are shifting in to a network building mentality instead of running “campaigns” in the traditional sense of the word.

Call it brand ambassador building, brand advocacy strategy, … Read More

4 things you should always say to bloggers

February 12, 2015 |

Lisa Arledge Powell is President of MediaSource, named 2013 and 2014’s Best Health Care PR and Marketing Agency by Ragan Communications.

Marketing pros are trained communicators, but most have been in a situation in which an important conversation with a … Read More

What Personality Type is your Brand?

February 10, 2015 |

As marketers, we spend a ton of time investigating the personality types of our target and current consumers. I’ve noticed a lack of focus on one’s own brand personality type.

A brand personality type can be anything from eco-conscious to … Read More

Boost Influencer Marketing Beyond a Basic Blog Post

February 4, 2015 |

By: Heather Whaling (@prTini)

Gone are the days when trading a product for a post was considered an effective influencer outreach strategy. Yet, very few brands are getting creative with their tactics and many still rely on simply paying bloggers … Read More